Mille Restaurant & Cafe

Mille set out to redefine Calgary’s dining landscape with a modern, European-inspired concept that blends elevated cuisine, design-forward interiors, and a playful approach to fine dining. As a new name entering one of the city’s most competitive hospitality markets, Mille needed more than just a beautiful space — it needed a brand story that would capture attention and drive consistent, measurable demand from day one.

Bujou Studios was brought on to craft and execute a full-scale launch strategy. We built a brand-first campaign that unified creative production, public relations, digital marketing, and experiential activations — ensuring Mille’s voice, visuals, and presence were cohesive across every platform. From cinematic visuals and influencer partnerships to targeted ad funnels and high-impact launch events, every element was designed to immerse Calgary in Mille’s world before opening night.

What We Did

Bujou Studios led the full-scale launch of Mille, one of Calgary’s most anticipated new dining destinations. From concept to opening week, we executed a comprehensive strategy that positioned Mille as the city’s next “it” restaurant.

Our team oversaw every detail of the launch campaign — creative direction, digital advertising, public relations, influencer engagement, and event production — ensuring brand cohesion across every touchpoint.

We produced a stunning suite of creative assets, including photography, videography, and social content, crafted to capture Mille’s elevated yet playful essence. Strategic ad placement across Google, Meta, and local media drove traffic from curious locals to loyal regulars, while our influencer and PR campaigns built organic hype leading up to opening week.

The Results

The launch exceeded all expectations. Within 90 days, Mille achieved an 8.47× return on marketing investment and a 32.53% return on ad spend through Google Ads alone. Revenue targets were tripled, and the restaurant operated at near full capacity throughout the entire campaign period — a level of momentum that continues months after launch.

Bujou’s integrated approach transformed Mille from a concept into one of Calgary’s most buzzworthy culinary destinations — proof that a bold brand story, paired with data-driven strategy, creates lasting impact.

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