Amanda Hamilton Interior Design

Amanda Hamilton Interior Design is a studio built on intellect, individuality, and interiors that never play it safe. Known for its rebellious elegance and process-driven approach, AHID needed a content strategy that matched its depth — refined but not rigid, polished but personal.

Bujou Studios was brought in to elevate AHID’s growing social network. Over six months, we took over content strategy and management for Instagram and Pinterest, curated original creative assets, and reignited a sense of digital energy across their audience. The result? A 15% increase in Instagram followers, a 30% rise in engagement, and a reactivated community that felt reconnected to the brand’s spirit.

What We Did

AHID had the portfolio — bold, architectural, and widely admired. But their social presence needed fresh life: a sense of rhythm, a sharper aesthetic edge, and content that communicated their ethos with clarity and style.

Our approach focused on three key pillars:

Aesthetic elevation, where we directed and produced high-end photo and video content that mirrored the studio’s own standards of design.
Strategic storytelling, creating internal process explainers, behind-the-scenes moments, and original formats to turn passive viewers into active followers.
Community reactivation, using voice-led captions and curated visuals to reengage dormant audiences and rebuild connection.

We also re-launched their After Hours program — a signature AHID event series designed to bridge creative networking and design education — giving the brand a new cultural anchor and reason to reconnect with its audience, both online and off.

From moodboards to mixology videos, everything we created had the same guiding principle: speak smart, look sharp, and feel human.

The Results

For creative brands like AHID, social content can’t just be pretty — it has to have perspective. We brought intention, insight, and strategy to a digital presence that now works harder, feels richer, and represents the studio’s unique voice more fully.

When your work speaks for itself — but your social media doesn’t — Bujou is the bridge.

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