DNE Resources
DNE Resources offers smart, scalable energy solutions to industrial and commercial clients across North America. Their specialty? Helping businesses reduce costs, improve carbon efficiency, and take control of their energy management — especially in deregulated markets where complexity meets opportunity.
Bujou Studios was brought in to develop a localized print PR campaign targeting rural Alberta — with the goal of attracting high-usage clients like farmers, greenhouse operators, mills, and agri-businesses. We crafted the creative, led the strategy, and placed the campaign across trusted regional publications with a total reach of over 80,000 readers. The result was a bold step into markets that are often overlooked but power-hungry — literally.
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What We Did
Energy is complicated. Our job was to make it feel clear, credible, and urgent — especially for rural business owners navigating rising costs and outdated contracts.
We worked with DNE to position their offer as a solution, not a sales pitch — designing an educational, strategically persuasive print campaign that hit the sweet spot between high-level energy expertise and boots-on-the-ground common sense. From carbon strategy to budget stability, the messaging leaned into outcomes, not jargon.
Our campaign ran in publications like FarmWest and Farming for Tomorrow, chosen specifically for their reach and credibility among Alberta’s agricultural and industrial sectors. With precise creative direction and tailored copy, we made sure the ads felt native to the reader — not intrusive — and reflected the grounded tone of the people they were meant to serve.
Distribution was targeted and effective, with coverage extending to 80,000+ regional readers in DNE’s ideal audience. We managed the entire process from concept through delivery — including audience alignment, ad design, and print execution.
The Results
DNE had the solution. We found them the market.
For clients in technical or B2B sectors, Bujou brings more than aesthetics — we bring strategy that works in the real world. Whether it’s digital or print, mass or niche, our campaigns connect the dots between what you do and why it matters — to the people who need it most.
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