What We Did

At Bujou Studios, our creative approach for Cleaver Calgary was rooted in capturing the essence of Chef Barbara’s avant-garde culinary vision and translating it into a cohesive brand experience. Recognizing the need for a distinct identity in Calgary’s competitive dining scene, we embarked on a comprehensive strategy that encompassed crafting a unique visual language, redesigning the website to reflect Cleaver’s brand ethos, developing and managing engaging social media content, producing high-quality photography and videography, organizing influencer events and PR campaigns, executing targeted digital advertising, and orchestrating successful launch initiatives like the new Happy Hour. This integrated approach ensured that every touchpoint, from the menu design to online interactions, resonated with Cleaver’s target audience and solidified its position as a culinary destination in Calgary.