Japanese Scalp Massage

With roots in centuries-old healing practices and a reputation for delivering results that are both therapeutic and aesthetic, Japanese Scalp Massage needed a brand presence that matched the quality of its services. Bujou Studios was brought on to lead a full-scale rebrand and relaunch — repositioning the spa as the original Japanese Scalp Massage destination in Calgary.

We developed an identity that felt medical, modern, and luxurious, anchored in a sensory brand concept: the fig — a revered Japanese fruit symbolizing longevity and renewal. From rich fig-inspired tones to a custom website, visual content, and campaign strategy, every element was built to reflect the brand’s promise: healing, elevated.

The results? Fully booked for six months, a print feature in the Calgary Herald, and an influencer-driven surge in visibility and status.

What We Did

The first step was clarity: position the spa as the original and only — not one of many. We built the brand narrative around that differentiator, reinforcing its legacy while elevating its presentation.

The creative concept centered on the fig, chosen not just for its symbolic meaning in Japanese culture, but for its luxurious color palette and visual sensuality. We drew from the deep purples, reds, and golds of the fig to build a brand identity that felt rich, organic, and refined. This translated across logo, typography, and visual systems — elegant, slightly unexpected, and rooted in holistic luxury.

Our team led a full website redesign, crafting an intuitive, immersive user experience with custom copywriting, photography, and video. The site was designed to feel like walking into the spa itself — calming, intentional, and clearly premium. From SEO to conversion strategy, it worked equally hard as a digital storefront and brand statement.

To drive traffic and awareness, we launched a 6-month campaign including:

Organic + influencer-led social media strategy
Editorial-style photography + video content
PR and media outreach
Branded storytelling on healing, hair health, and Japanese tradition

The campaign drove immediate results — fully booked appointment calendars, high-converting web traffic, and a local press spotlight that cemented the brand’s authority

The Results

For brands in wellness and luxury service spaces, aesthetics are strategy — and results are everything. Bujou helped Japanese Scalp Massage not only look elevated, but operate at a new level. With a complete rebrand, custom website, and high-impact campaign, the spa was fully booked for six straight months, secured a print feature in the Calgary Herald, and built influencer credibility that extended its reach across Calgary’s wellness and beauty space. From concept to conversion, every detail was designed to deliver — and it did.

Similar Case Studies

This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.