Oraki
The Oraki pop-up store event, curated to run in conjunction with Vancouver Fashion Week, presented a remarkable opportunity for Bujou Studios to distill the brand's mission into a tangible, immersive experience. As sustainability is the central theme woven into Oraki's fabric, our approach was to create a minimalist space that spotlighted the brand's ethos and its remarkable clothing line.
Concept Development
Event Planning
Event Marketing
What We Did
At Bujou Studios, we understand that the essence of a pop-up store lies in its functionality and adaptability. We designed the space to seamlessly integrate change rooms and display areas, ensuring a smooth shopping experience for visitors. But the versatility of the store's design didn't end there. In alignment with Oraki's commitment to wellness and active lifestyle, we made sure that the space could transform into a Pilates studio for a special workshop. This event, tailored for influencers, allowed them to experience Oraki's apparel line in action, literally putting the clothes to the test.
The Results
Our team led the conceptualization, planning, and marketing of this memorable event, establishing influential connections and steering PR efforts to maximize visibility. Our partner, wknd designs, undertook the interior design of the storefront, fusing aesthetics and practicality to create a visually appealing and functional space. The synergy of our combined expertise resulted in a pop-up store that truly embodied Oraki's brand values and mission, showcasing their sustainable clothing line in a unique and interactive setting that left a lasting impression.
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