PDL Pro
Formerly known as Premium Direct Logistics, the brand came to us in need of more than a logo refresh — they needed a repositioning. One that reflected who they really are: efficient, unfiltered, and built to deliver.
Bujou Studios led the full rebrand from the ground up, starting with a new name — PDL Pro — and building out a visual identity that feels modern, minimal, and unmistakably diesel-powered. We combined high-function strategy with tactile, typographic grit to give the brand a sharper edge, stronger market presence, and the kind of visual confidence that commands trust in the logistics world.
We also designed a custom interactive website that made it easy for drivers, clients, and customers to connect — keeping the experience clean, clear, and high-conversion, without losing the character.
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What We Did
At its core, PDL is about getting it done. Our job was to distill that into a brand that felt credible, current, and distinctly their own.
We started by dropping the full-length name — shifting from Premium Direct Logistics to the more compact, kinetic PDL Pro. This subtle reframe carried major weight: it made the brand feel faster, more contemporary, and more aligned with the no-frills, all-function culture of trucking and logistics.
From there, we designed a wordmark and visual identity system rooted in tension — balancing sleek, minimalist geometry with heavy-duty personality. The final result sits somewhere between Swiss design theory and mud-on-the-tires energy — sharp, grounded, and built for visibility across physical and digital mediums.
We wrapped the rebrand with a custom-built website: interactive, intuitive, and designed to convert. Whether you’re a trucker looking to join the team or a corporate client ready to ship, the site makes action easy — all while reinforcing the message that PDL Pro isn’t just reliable. They’re professional-grade.
The Results
This wasn’t a glow-up — it was a full-on identity shift.
Bujou helped PDL evolve into a brand that looks the part and leads the pack. For companies ready to go from serviceable to standout, this is what brand strategy at full throttle looks like.
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