Porsche Canada
When Porsche Canada prepared to introduce the Porsche Taycan — their first all-electric model — they needed a creative campaign that felt as progressive as the vehicle itself. Not just fast, but forward-thinking. Not just powerful, but refined.
Bujou Studios developed and executed an editorial series designed to launch the Taycan with cultural fluency, local relevance, and visual authority. Shot in iconic Calgary locations — from the stately Fairmont Palliser Hotel to dimly lit parkades and open country roads — the series was a deliberate juxtaposition of heritage and futurism. Paired with a curated influencer campaign, the launch content helped shift perception: this wasn’t just a new Porsche. It was the future of luxury performance.
What We Did
We conceptualized and produced a multi-location shoot designed to emphasize the duality of the Porsche Taycan — sleek but electric, refined but revolutionary. Every scene was chosen for contrast: old-world hotel lobbies against cutting-edge engineering, urban backdrops balanced by rural escape routes. The result was a story of evolution — told through texture, tone, and torque.
Alongside production, we led a strategic influencer campaign, placing the content into the hands of local creators with high-engagement audiences. The goal was not mass virality, but cultural resonance — placing the Taycan where it hadn’t been before: in conversations around sustainability, design, and modern luxury.
This wasn’t just a car reveal. It was an editorial moment with global cues and local credibility.
The Results
Porsche didn’t need a photoshoot. They needed a reframe.
Bujou helped position the Taycan not just as a car, but as a cultural object — aligning electric innovation with editorial aesthetics, and making modern performance feel unmistakably aspirational.
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