What We Did

We worked with The Westley to support their opening launch by telling a story — not just showing off a space. Our strategy was built around one central idea: people don’t book hotels, they book a feeling. So we created one. Inspired by the hotel’s brand promise of “Vintage Vibes. Modern Times,” we leaned into flash photography to highlight the metallic details and mood-lit spaces, giving every image a warm, cinematic glow. The visual identity was designed to feel old-world and of-the-moment at once — think private-club polish with art-gallery edge. We managed the casting and coordination of talent to bring the space to life, directing every shot to feel both aspirational and attainable. From editorial moments in the event spaces to lifestyle scenes in the fitness centre and guest suites, our goal was to communicate the experience of staying at The Westley — not just its square footage. To amplify reach, we pitched and executed a social giveaway concept built around the idea of an “influencer stay.” The result was a total brand moment: a fully-gifted overnight experience designed for Instagram, wrapped in high-impact visuals and posted to a community of local tastemakers.