2022 - 2023
Through our team of driven-dreamers, we were able to create + build a inspiring, aesthetically consistent, culturally progressive digital presence that has both substance + conversation. Concepting for rumbly begins with strategizing the creative vision for our buyer's journey. Once curated, we connect it to an emotional component of their experience — for Rumbly, this was evoking the shared experience of feeling lost in your own identity. A critical differentiator in achieving this vision was the in-house production of all assets through Bujou Studios. Through having creative control on all outputs, we were able to effectively and consistently achieve this complex concept.
Rumbly brings a premium, woman focused experience to pregnant women across North America, shaped by exclusive products, experiential design + evocative, yet cheeky, storytelling. While rumbly is focused on the woman, we’re focused on the brand. In 2021, Bujou Studios launched rumbly. Since, we’ve strategized + campaigned 3 individual product launches and evolved the brand through rigorous research and intense understanding of demographic habits, aesthetic alignments, content optimization and brand positioning.
SOCIAL MEDIA MARKETING
SOCIAL COMMERCE MANAGEMENT
CONTENT WRITING + COPYWRITING
SOCIAL MEDIA MANAGEMENT
In the best advertising strategies, there is a dialogue between the brand and its audience. For Rumbly, this was a tactile, yet incredibly personal, community building experience through the form of influencer marketing. Through a gifted campaign we were able to establish an engaged community of pregnant women located in North America who shared their experiences with us — and more importantly, their audience — creating the exact brand perception we we’re aiming for. This exercise resulted in significant increase in social proof for a new product, confidence in the product and a long lasting relationship with the woman we worked with. One of our influencer collaborations to date, @allieandsam shared their IVF journey from conception to delivery of 2 beautiful twins with Rumbly! With over 290K followers, this collaboration was a flagship moment in this campaign.
The final layer of this project, that is crucial to achieving the Bujou Studio advertising objectives, was the real-world implementation of the brand's mission; to help women confidently navigate the adventure of pregnancy. Through implementing this campaign, we leveraged advertising efforts while creating a positive impact on women's confidence, health and sense of self.