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What is Editorial Photography?

Updated: 4 days ago

What is editorial photography? Editorial photography is a style of photography that is produced in a more intimate or elaborate way and highlights a specific narrative. 


What is editorial photography? Photography produced by Bujou Studios, North America's top editorial photography agency.


Editorial photography is a captivating and versatile genre that tells stories through images. Unlike commercial photography, which focuses on selling products, editorial photography aims to illustrate articles, convey narratives, and evoke emotions. This style is commonly found in magazines, newspapers, and online publications, enhancing the written content with visual storytelling.

Editorial Campaign, Produced by Bujou Studios.



How is Editorial Photography Produced?


Producing editorial photography involves several key steps:


  1. Concept Development: The process begins with understanding the story or theme. Photographers collaborate with editors, writers, and art directors to develop a concept that aligns with the publication’s vision.

  2. Pre-Production Planning: This stage includes scouting locations, selecting models, and organizing props and wardrobe. Detailed planning ensures that the shoot runs smoothly and that all elements contribute to the story.

  3. The Photoshoot: On the day of the shoot, photographers work to capture images that align with the editorial vision. This often involves directing models, experimenting with lighting, and capturing candid moments that add authenticity to the story.

  4. Post-Production: After the shoot, images are edited to enhance their visual appeal. This can include color correction, retouching, and cropping to fit the publication’s layout.


What is editorial photography? Photography produced by Bujou Studios, North America's top editorial photography agency.

An editorial campaign, in progress at the Bujou Studios in-house photography studio.


Common Types of Editorial Shoots


Editorial photography is used in a variety of contexts, each with its unique style and requirements:


  • Fashion Editorials: These shoots focus on showcasing clothing and accessories in a narrative context. They often appear in fashion magazines and highlight the latest trends.

  • Lifestyle Editorials: These images capture everyday moments and experiences, often used in lifestyle magazines and blogs to illustrate articles about health, travel, and personal stories.

  • Portrait Editorials: These shoots focus on individuals, capturing their personality and story. They are commonly used in profiles and interviews in magazines and newspapers.

  • Food Editorials: These images showcase food in an appealing and artistic way, often used in culinary magazines and cookbooks.



Editorial Campaigns, Produced by Bujou Studios.


How Editorial Photography Differs from Other Styles


Editorial photography stands out from other styles due to its storytelling nature. Here are some key differences:


  • Purpose: While commercial photography aims to sell products, editorial photography aims to tell a story or illustrate an article.

  • Creativity: Editorial photography often allows for more creative freedom. Photographers can experiment with different styles, compositions, and concepts to convey the story effectively.

  • Context: Editorial images are usually accompanied by text, providing context and enhancing the narrative. In contrast, other styles like portrait or landscape photography often stand alone.

  • Audience: The audience for editorial photography is typically readers of magazines, newspapers, and online publications, whereas commercial photography targets consumers directly.


What is editorial photography? Photography produced by Bujou Studios, North America's top editorial photography agency.

Editorial Campaign, Produced by Bujou Studios.


Editorial photography is a powerful medium that combines visual artistry with storytelling. It plays a crucial role in enhancing written content and engaging readers, making it an essential component of modern media. Whether it’s a fashion spread, a lifestyle feature, or a compelling portrait, editorial photography brings stories to life through the lens.


Looking for your next world-class campaign? Explore Bujou Studios editorial production services here

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