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The Unwell Network: Empowering Gen Z Creators

Updated: Aug 10, 2023

The Unwell Network, an innovative talent agency, is set to revolutionize the world of content creation and representation for Gen Z influencers. Founded by Alex Cooper, the host of the immensely popular podcast Call Her Daddy, The Unwell Network aims to provide a platform for nascent creators to explore their unique perspectives and unleash their creative potential. With the recent signings of Alix Earle and Madeline Argy, two highly influential social media stars, The Unwell Network is poised to make a significant impact in the digital landscape.

Unveiling The Unwell Network

In a ground-breaking move, Alex Cooper has announced the launch of The Unwell Network, a talent agency dedicated to supporting Gen Z influencers in their creative endeavors. Building on her success with Call Her Daddy, Cooper aims to provide a space where emerging creators can thrive and express their authentic voices.

The Unwell Network, a subsidiary of the media company Trending, seeks to collaborate with up-and-coming creators across various genres, including pop culture, beauty, fashion, and lifestyle. The agency's mission is to foster a community of unapologetic honesty and open conversation, encouraging its members to tackle social challenges and embrace personal insecurities.

The Power of Collaboration

Cooper's vision for The Unwell Network extends beyond representing individual creators. She aims to facilitate collaborations and partnerships that transcend boundaries, enabling creators to combine their diverse talents and perspectives to create compelling and impactful content.

The Unwell Network's first signings, Alix Earle and Madeline Argy, exemplify the agency's commitment to embracing different approaches to content creation. Earle, a TikTok phenomenon known for her relatable and authentic style, has garnered a massive following across multiple platforms. Argy, on the other hand, captivates audiences with her captivating storytelling and lifestyle content. Together, they bring a dynamic range of skills and experiences to The Unwell Network.

Empowering the Next Generation

Cooper's decision to launch The Unwell Network represents her desire to pass on her knowledge and wisdom to the next generation of creators. She recognizes the impact she can have as a mentor and guide, helping emerging talents navigate the ever-evolving landscape of content creation.

By providing a platform for Gen Z influencers to share their unique perspectives, The Unwell Network aims to empower young creators to embrace their individuality and make a lasting impact on the digital world. The agency's focus on authenticity and openness aligns with the values and aspirations of today's youth, fostering an environment where creativity can thrive.

The Uniqueness of The Unwell Network

What sets The Unwell Network apart from other talent agencies is its dedication to representing the unwell. By embracing the complexities of the human experience, the agency seeks to challenge societal norms and redefine what it means to be "normal." The Unwell Network encourages creators to explore topics that are often considered taboo, providing a safe space for honest conversations and genuine connections.

Through its commitment to diversity and inclusion, The Unwell Network aims to represent a wide range of voices and perspectives. By elevating underrepresented creators and shedding light on their stories, the agency hopes to inspire change and promote understanding.

The Unwell Network's Impact on the Industry

With the launch of The Unwell Network, Alex Cooper and her team are poised to disrupt the traditional model of talent representation. By focusing on Gen Z influencers and their unique storytelling abilities, the agency is tapping into an untapped market, catering to the digital-savvy audience of today.

Cooper's success with Call Her Daddy and her innate understanding of the digital landscape have positioned her to lead the charge in redefining the industry. The Unwell Network's innovative approach to talent representation promises to reshape the way content is created, consumed, and monetized.

The Future of The Unwell Network

As The Unwell Network continues to expand its roster of creators, the agency's influence and impact are set to grow exponentially. With Alix Earle and Madeline Argy as the first partners on board, The Unwell Network has already made a statement in the industry.

As the agency develops and nurtures new talent, it will undoubtedly play a pivotal role in shaping the future of content creation. By providing resources, guidance, and opportunities for growth, The Unwell Network will empower Gen Z creators to reach new heights and make their mark on the digital landscape.

Joining The Unwell Network

For emerging creators seeking to join The Unwell Network, the agency offers a unique opportunity to connect with like-minded individuals and gain access to a supportive community. By embracing the values of authenticity, vulnerability, and open dialogue, The Unwell Network provides a space where creators can flourish and find their voice.

To learn more about The Unwell Network and its mission to empower Gen Z creators, visit their official website and follow them on social media.


The Unwell Network, spearheaded by Alex Cooper, is set to revolutionize the world of content creation and representation for Gen Z influencers. With a focus on authenticity, collaboration, and empowering the unwell, The Unwell Network provides a unique platform for emerging creators to thrive and make their mark on the digital world. As the agency continues to grow and expand its roster, it is poised to shape the future of the industry, setting new standards for creativity, inclusivity, and meaningful storytelling.

Join The Unwell Network and be part of a community that embraces your unique voice and empowers you to create content that matters.

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